delcastleDelcastle Technical High School

Digital Media

The Digital Media program of study will prepare students with the technical skills and practical experience to plan, produce, and present creative solutions to communication problems using a variety of digital media. All students will take courses in Digital Communication (television studio/video production/editing) and New Media (web, social media and graphic design).

Digital Communication prepares students to apply their knowledge and skills by communicating information through the creation and production of videos. This gives them the skills to work within the many areas of the communications field. These production areas include corporate video, television, film, and audio. They will plan, prepare, and produce a variety of projects for real clients. Students will learn the theoretical and practical applications of lighting, audio, control room operations, scriptwriting, TV studio operation, on-location video production, graphic creation and animation, directing, scriptwriting, and non-linear video editing. They will use an online, regularly updated interactive college text for the majority of their reading assignments. Students will use the latest computer software including: Adobe’s Creative Suite (After Effects, Photoshop, Illustrator) and Apple’s Final Cut X, Motion 5, and GarageBand. Client projects can be outputted to DVD and social media sites such as Facebook, Twitter, and YouTube. Emphasis will be placed on problem-solving and creative contributions as a team member.

New Media: New Media: This section of Digital Media studies the use of strategic social media and web design to communicate a message in the media communication industry. Sophomore and junior students will study highly regarded, successful web and social media sites and evaluate the basic principles of good web page design, social media marketing and management. Using this knowledge, students will develop a site plan, site structure, design sites, shoot and produce video for the web and social media, publish/ftp to the server, and perform routine tests/maintenance. They will examine the different browsers and computer platforms, learn how to design for all browsers (including mobile), and understand the differences and limitations with Mac and PC platforms. Students will also learn media podcasting, basic digital music composition, and the benefits of creative typography in communicating the message. Seniors will work as independent entrepreneurs with actual clients on professional real-world projects and produce internal web information programs. In short it’s all about “telling a client’s story” and finding a way to be an innovative entrepreneur and leader in the industry.

Employment opportunities available after high school graduation:

Advertising Design, Art Director, Audio Technician, Broadcast Design, Communications Manager, Computer Publishing, Creative Director, Digital Imaging, Director, Electronic Editor, Graphic Designer, Illustrator, Internet Service Provider, Lighting Technician, Media Specialist

Multi-Media Design, On-Air-Talent, Photographer, Production Artist, Production Assistant, Scriptwriter, Social Media Consultant, Social Media Coordinator, Social Media Marketing Manager, Social Media Specialist, Studio Technician, Technical Director, Video Producer, Videographer, Videotape Duplication, Web Designer, Web Developer, Web Master, Web Production Specialist